BUILDING ON SUCCESS
On 4 April 2004 Michael Schumacher’s Ferrari received the chequered flag to win the Bahrain Grand Prix, the first FIA Formula One World Championship event held in the Middle East.
This symbolic act marked the end of an amazing 16 months — and the beginning of a brilliant future — for Bahrain International Circuit (BIC).
The track was conceived as an integral part of His Highness the Crown Prince Shaikh Salman bin Hamad’s objective of increasing the awareness and profile of the Kingdom.
Designed by Hermann Tilke, the German architect responsible for new GP venues in Malaysia, China, Turkey and Valencia, BIC was scheduled for a two-year build.
But then Formula One supremo Bernie Ecclestone asked if that schedule could be brought forward — by six months. Without a moments hesitation we agreed.
“There was a flood of press speculation that the track would not be ready for its inaugural Grand Prix,” says Martin Whitaker, BIC’s CEO since August 2004. “But under the guidance of Shaikhs Mohammed bin Isa and Fawaz bin Mohammed Al Khalifa it was more than ready.
“It was a period of intense excitement and hard work. The drive to have the circuit finished on time coursed through the veins of everyone connected with it: pride, passion and, ultimately, huge satisfaction in a job well done.”
The first piece of ground was broken in December 2002. The ‘keys’ to the circuit were handed over to His Majesty King Shaikh Hamad bin Isa Al Khalifa on 17 March 2004.
In just 16 months, and at a cost of US$150 million, a world-class motorsport facility had risen out of the desert 30km south of Bahrain’s capital city, Manama. And BIC’s reputation has grown ever since. Its annual Grand Prix is renowned as one of the most friendly, atmospheric and exciting of the season.
And its success — based on the sound foundation of BIC’s friendly and professional staff — has brought other international race series flooding in: international Formula 3, GP2, GP2 Asia, the FIA GT Championship and the BMW World Final have all raced at BIC — and its annual Desert 400 is the only round of the V8 Supercar series held outside Australasia.
BIC has also encouraged local motorsport: its drag strip has given new focus to what has long been a popular sport in the Middle East; its Kart Zone will help unearth young local talent; and its on-site technicians provide vital racing expertise.
Off track, its 4x4 desert obstacle course is home to only the world’s second Hummer Academy and BIC stages events — competitive and corporate — almost every day of the year.
It’s as busy now as it was when it was being built.
BECOME A SPONSOR
your perfect showcase
Bahrain International Circuit (BIC) stages the world’s most high-profile racing events and attracts an audience of millions from around the world. What a fantastic opportunity to showcase your company, brand and/or products.
BIC has several tailored strategic packages to help any organisation meet its business objectives.
OUR SPONSORSHIP CATEGORIES
- Circuit sponsorship
- International events sponsorship
- Local/regional events sponsorship
- Driver sponsorship
- Trophy sponsorship
All these packages have global reach.
BIC provides a tremendous promotional and marketing platform to heighten brand awareness, shape consumer attitudes and differentiate your products or services from the competitors. Most importantly, we deliver returns greater than your investment.
We help achieve your business goals through:
Brand exposure
On high-profile race days the world’s media is focused on BIC. With this spotlight comes a rare opportunity to expose your brand or product to millions. BIC’s track-signage opportunities offer exposure on grandstands, bridges, barriers and other strategic spaces with global visibility.
Product association
By placing your products at BIC, you give your consumers and prospective clients the opportunity of trying or experiencing them hands-on. In doing so, your products' abilities will be demonstrated to a live audience at the circuit. Furthermore, the products will be established as an essential part of any BIC event or operational activity.
Public relations
BIC’s symbiotic relationship with the international, national and local media guarantees your organisation large and effective coverage in your related market segment. To prove it we offer a full PR report and digital photo gallery after each event.
Business to business
BIC is the biggest and most active exhibition centre in the Middle East. It’s the ideal venue to meet and network with prospective clients and business partners during race days. BIC’s luxurious hospitality suites offer an exclusive ambience and a personalised service to clients while they watch international races and socialise with business partners.
Marketing exposure
As well as the massive exposure your brand receives with on-site sponsorship, BIC ensures brands and products receive maximum visibility in related advertising campaigns. Sponsorships also give you the rights to use high-profile racing events or the BIC as part of your PR materials and communications.
Hospitality
Sponsors and prospective clients receive exclusive hospitality at BIC’s luxurious settings as well as a personalised tour of the world’s most advanced circuit. An easy and cost-effective way to entertain, meet and network with business partners.
Ideal Launching Pads and Merchandise Opportunities
We provide exclusive opportunities and platforms to to launch, promote and advertise your products as well as the ideal place to expose your merchandise and bring your target consumers in direct contact with your products.
We go that extra mile in building a personal relationship with our sponsors and ensure that your brand or product gets maximum exposure around the world.
Branding Opportunity
Consider this your opportunity to place your brand directly in the international spotlight. With several international and national racing events receiving huge amount of media coverage ,it just makes sense to advertise at the Bahrain international Circuit Secure your space today. For just BD 40 per meter , you can put your brand on the international podium for less than you think.
For more information about Branding and other Sponsorship opportunities please contact us.
Tel: +973 17451007 or Email: sponsorship@bic.com.bh
CIRCUIT TOUR
BEHIND THE SCENES AT BIC
Available days
OpenTour runs on every Sunday, Tuesday, Thursday throughout the year (10 A.M to 2 P.M.).
Book by calling our Contact Centre on +973 1745 0000 or emailing the sales team on info@bic.com.bh
Price
BD6 per person
Please ensure that you have read the Terms & Conditions
TRACK HIRE
Hire one of Bahrain’s tracks
Business with a difference: do it on a world-famous Formula One track.
Whether you want to take a new car for a test drive, put the latest tyres through their paces, shoot a TV commercial or cater for any other corporate need, you can hire the tracks at the Bahrain International Circuit.
You can even organise private races on the track where F1’s legends have left their mark — a truly rare opportunity.
Specifications:
Six different individual tracks:
- 2.55 km Inner track with a width varying between 14m - 15m (8 turns)
- 3.664 km Outer track with a width varying between 14m - 17m (10 turns)
- 6.299 km Grand Prix track with a width varying between 14m - 22m width
- 6.4 km Full Circuit with a width varying between 14m - 22m
- 1.2 km Drag strip with a width of 18.5m
- 2.0 km test oval
- 3.7 km Paddock Circuit (9 turns) 14 - 22m width
View the many tracks available at BIC.
For more information please contact us.
DRAG RACING
Click here: 2011-2012 Bahrain National Drag Racing Calendar (download)
Get ready for a dose of adrenalin rush as some of the most powerful engines go head to head for a night of screaming fans and burning rubber.
Bahrain International Circuit is set to host a thrilling 5th round of the Bahrain National Drag Racing Championship. The event has been organized and will be run by the Bahrain Drag Racing Club, which is under the umbrella of the Bahrain Motor Federation, in collaboration with Bahrain International Circuit.
The circuit is expected to welcome scores of drivers from Bahrain and the neighbouring Gulf states, who will battle it out for pride and racing supremacy in the different cars and motorbikes categories of the championship.
All are invited to attend the round and to witness the region’s most competitive drag racing championship. Tickets to the event are just 3 BD.
Hospitality suites are also available for the round, complete with catering and luxury seating.
For both qualifying and race day,
The price per person is 25 BD.
For each day, it costs 15 BD.
Children aged 3 to 15 years old can get in for half-price.
Treat your guests to an unforgettable night of unparalleled thrills and exhilaration at the BIC. With non-stop action and exhilarating races, there’s no better place to network with Bahrain and the GCC’s youthful, dynamic and vibrant business community.
Shared – Weekend: BD 45 per person Shared – Race Day: BD 25 per person
Beverage Only Lounge
Shared – Weekend: BD 25 per person
Shared – Race Day: BD 15 per person
(For an exclusive lounge, a minimum of 50 pax is required)
To book call +973 1745 0000
4X4 OFF-ROAD
Drive a Hummer in the desert
Imagine: you, a mighty Hummer, and the most exciting 4x4 course in the world. Now you can make that dream a reality.
The Bahrain International Circuit’s dramatic off-road 4x4 course is built into the desert landscape of Sakhir. It comprises over 30 daring obstacles designed to test to the max the world’s leading 4x4 vehicles: the 325bhp Hummer H2 and 220bhp Hummer H3. 4x4 Xtreme runs throughout the year. Availability is limited so book now by calling our Contact Centre on +973 1745 0000 or emailing the sales team on info@bic.com.bh
| Vehicles | Hummer H2 | Hummer H3 |
|---|---|---|
| Engine | 6000 cc | 3500 cc |
| Power | 325 bhp | 220 bhp |
| Top speed | 200 kph | 200 kph |
| Transmission | Automatic | Automatic |
| Drive | Four-wheel drive | Four-wheel drive |
PRICES
| Price | BD65 |
|---|---|
| Damage waiver | BD12 |
| Personal accident insurance | BD10 |
Please ensure that you have read the Terms & Conditions
LUMINA V8
THE V8 RIDE OF YOUR LIFE
Passenger rides don’t come much faster or noisier than this. Be astounded by the performance of a 400bhp V8 saloon in the hands of an expert driver
Buckle up in the passenger seat and let a qualified driver take you around the Bahrain International Circuit at full speed.
And we really mean full speed. Our Chevrolet Luminas’ 5.7-litre engines produce 400bhp. So expect to reach 160mph. And expect to be amazed by the force of the acceleration and the lateness of the braking.But nothing can prepare you for the noise. A roaring V8 Supercar is hard to beat.
| Vehicle | V8 Lumina SS |
|---|---|
| Engine | 5700 cc |
| Power | 400 bhp |
| Top speed | 268 kph |
| Transmission | Manual |
| Drive | Rear-wheel drive |
V8 Lumina Rides are offered on OpenTrack days.
Availability is limited so book now by calling our Contact Centre on +973 1745 0000 or emailing the sales team on info@bic.com.bh
PRICE
Price per passenger: BD12
Please ensure that you have read the Terms & Conditions
CORPORATE DRIVING
Race around a world-famous Formula One circuit. Then pit your driving wits against the challenges of the desert. Or vice versa.
Whichever way you tackle it, an exciting and memorable day is guaranteed for you and your clients.
That’s because a Corporate Driving Day at Bahrain International Circuit (BIC) is unique. Its ability to provide you with access to the most technologically advanced and architecturally stunning racetrack in the world and to the timeless dunes is the envy of every other corporate attraction.
To ensure you make the most of it your special day will be intense and action-packed.
There will be time for a light breakfast of course – served by our world-class caterers, Kafers — in one of our exclusive VIP lounges overlooking the track. But thereafter guests will be pided into two teams.
One team will experience on-track activities: go head to head in the Kart Zone, sample the lightweight and manoeuvrable Caterhams and experience the adrenaline rush of the Skid Cars.
(If you want even more excitement, we will strap you into our muscular 380bhp V8 Lumina SS Australian Supercar for a high-speed passenger lap.)
The other team will experience off-road activities: the 32 obstacles — including camel humps, 85-degree inclines and waterfall — of the world’s best 4x4 course. Do so in a phenomenal 6-litre Hummer off-roader, an agile and powerful Apache or a quadbike. The choice is yours.
After lunch — again served by Kafers in a VIP lounge — the teams will swap over. (A Half-day package, with clients choosing between either on-track or off-road, is available.)
It’s a guaranteed thrill ride from beginning to end
| Vehicle | V8 Lumina SS | Caterham G7 | Skid Car |
| Engine | 5700cc V8 | 2300cc | 3800cc |
| Power | 380 bhp | 160 bhp | 230 bhp |
| Top Speed | 268 kph | 220 kph | 220 kph |
| Transmission | Manual | Manual | Automatic |
| Drive | Rear-wheel | Rear-wheel | Rear-wheel |
Restrictions
- Customers must be 18+ years of age
- Customers must have a valid driver’s licence
- Clothing: full-sleeved shirts and full pants or jeans
- Guests must weigh less than 18 stones to be able to use the Caterhams or Apaches
Payment Terms
- 50% payment on confirmation of order
- 50% payment two weeks before the event
Order Rescheduling Policy
- No fee if order is rescheduled one week before the event
- 25% fee if order is rescheduled less than one week before the event
- Only one rescheduling is allowed per order
For more information, or to make your booking, please call our Corporate Sales Department at +973 1745 1086 or contact us.?
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